With years of e-commerce experience in the beauty & cosmetics industry, Allo Beauty understands the difficulties that arise when trying to complete a sale in the beauty field. When shopping for cosmetics or beauty products, most women want to see, touch, and even try-on make-up or hair products before completing a purchase. Since that is the case, Allo Beauty is privy to ways of improvement in beauty e-commerce experience to help encourage sales.
Additionally, there are many tactics to increase the dollar amount per sale that can be done by solely improving the UX on your beauty site. Some of these improvements could be done to the flow of the page, ensuring prominent button placement and visibility of the button, improving swatch capabilities so the customer is able to properly see the shades of which she would like to purchase, implementation/encouragement to increase ratings & reviews, etc. Allo Beauty is also experienced in A/B testing to see what works best for your consumer.
Retention is the goal of all online stores & Allo Beauty knows how to provide a reason for customers to return for another purchase. Sales strategy beyond the site is a huge driver – creating incentive for new and returning customers, ie: aggressive email marketing campaigns with enticing promotions, developing a return policy that works for the customer, etc.
For additional information on how Allo Beauty can help to drive your E-Commerce business, please send us an email or call (646)360-0247.